About the Rebrand
image credit Vanessa Mayberry Photography
Welcome to Nowaday Studio, formerly Kait Gibson Creative!
A branding and marketing studio based in Winnipeg, Manitoba, Canada, serving clients all over.
A rebrand is always a big undertaking – even for someone like me who walks clients through rebrands and launches all the time. Getting in close to your business and evaluating what does and doesn’t work is eye opening and it can be difficult. But the time has come. Over the past two years I’ve grown my business from a one-woman freelance show, to a full-service agency with offerings that provide solutions to small and medium sized businesses all over my hometown and beyond!
Every single step of this process has been filled with challenges, wins, losses, and so many emotions. I take on every single project with deep gratitude for the clients who place their trust in me. And I’ve also found a deep passion for helping my clients find growth and success through branding, social media, and their overall online strategy. Nowaday Studio exists to bring that growth and the experience I’ve gained to your business.
Why Nowaday?
When I started my business under my own name back in 2018, I was going through a number of personal transitions. A separation, then a divorce, a full life readjustment and relearning. While this process was painful it was also a fast track to learning about myself, my goals, and my own passions. Leaving behind the name Gibson is part of this life transition.
Nowaday is meant to reflect the present moment. The reality we experience daily. A focus on the now and how we can make the most of it. I believe this is essential in the world of branding and marketing. While things are changing rapidly, there are also foundations for who we are as business owners and why we do what we do. We can dig into these foundations while still remaining flexible and adaptable to the constant changes around us.
So, What’s next?
What’s next is an intentional look at the future and a focus on bringing all I’ve learned to your business/brand. My transition to Nowaday Studio comes directly as a result of evaluating my own key messages, my audience, and my offerings.
The services and packages that have stood out as providing the most value to my clients over the past two years are the ones I want to grow and expand and make even better and more streamlined.
Basically, what’s next is you.
Branding & Strategy
What you’ll see over and over again through this site is a repetition of the two key pillars of Nowaday Studio:
STRATEGY
My deep desire to help businesses create branding and marketing strategies that focus on the current digital world and allow for flexibility and growth.
BRANDING
Providing design-minded businesses with professionalism and beauty through intentional and strategic visual branding.
These things take time and commitment. They take a partnership built on trust and I look forward to continuing to provide resources and tools to help you find marketing solutions for your business.
But most of all, I want you to know I’m here, ready, and so thrilled to talk about your dream project, your business plan in the works, or your passion to bring an idea to life. That’s why I do what I do and that’s why I’ve built Nowaday Studio: to provide a place to bring dreams to life.
- Kait Day
