The Nowaday Marketing Club
For Small Business Owners & Solo Entrepreneurs Ready to Take Control of Their Marketing
(Without the Overwhelm)When I started my marketing business back in 2018, there was a phrase I used a lot— and honestly, it’s still something I believe to this day:
Small business owners are their own best marketers.
Because no one knows your brand better than you.
No one understands your customers quite like you do. And no one else will care about your business the way you do.
But here’s the flip side —
Over the past 6 years, after working with more than 200 small business owners, I’ve seen first-hand how frustrating, overwhelming, and confusing marketing can feel when you’re trying to do it all yourself.
You don’t need another generic marketing course that teaches you what marketing is — you need real, practical strategies you can actually use to get more eyes on your business.
That’s exactly why I created The Nowaday Marketing Club.
(Hi! It’s me, Kait, agency owner and marketer for over 10 years! 👋)
What is The Nowaday Marketing Club?
We cover the essentials every business owner needs to know to thrive in 2025 and beyond.It’s part crash course, part community, part hands-on workshop — all designed specifically for small business owners and solo entrepreneurs who are ready to:
✔️ Build a strong, clear brand that your audience recognizes and remembers
✔️ Actually understand the marketing tools you’re using (no more YouTube rabbit holes)
✔️ Create simple, consistent marketing systems that don’t take over your life
✔️ Start seeing real results — more traffic, more leads, and more sales
This isn’t Marketing 101 from a textbook. This is real-world, in-the-trenches marketing for real businesses.
Over a 3 month period and 6 sessions, we’ll cover:
Session 1: Building a Brand That Connects
The core of marketing success is your brand. You’ll learn how to craft brand messaging that speaks directly to your audience and builds trust, authority, and community.
Session 2: Visual Identity & DIY Design
No, you don’t need to be a designer, but a little design know-how goes a long way. We’ll cover branding basics and design principles to make your graphics look polished and professional – and less like you used Canva’s template library.
Session 3: Instagram (The Strategic Way)
Frustrating, ever-changing algorithms aside – there is a right and wrong way to use Instagram for your business. We’ll break down how to use Stories, Reels, and feed posts strategically (instead of just posting and praying).
Session 4: Email Marketing & Content Funnels
Your email list is gold. Learn how to nurture your list, build funnels, recycle your best content, and write emails that people actually open and act on.
Session 5: Paid Ads Without the Overwhelm
We’ll demystify Meta Business Manager and teach you how to actually run ads that work (without wasting your budget).
Session 6: Website Foundations
Your website should be working for you, not gathering digital dust. We’ll show you how to manage, update, and optimize your site so it’s always driving traffic and conversions.
WE START MAY 12.
WE START MAY 12.
The Nowaday Marketing Club is structured like a university-style program — but without the fluff or filler.
Just practical, actionable strategies you can apply right awayThis is a 3 Month Program.
I know. It’s a commitment. But I really want you to dig in. Each month will focus on a different area of marketing your small business.
What’s Included Each Month:
📅 Two, 2-hour live training session each month (deep dive into 6 different key topics)
💬 Weekly office hours (drop in for personalized feedback, Q&A, and support)
📚 Homework assignments and direct feedback from Kait every week
🙌 Community connection with other business owners in the program in a private Slack Workspace
PLUS
A mid-way 1:1 check-in with Kait to discuss your unique strategy and business challenges.
THE INVESTMENT
THE INVESTMENT
The Investment
Invest in your confidence, your clarity, and your ability to finally take control of your marketing.
REGISTER BEFORE MAY 1, 2025$750/month
for 3 months
Register after May 1$850/month
for 3 months
WHO IS THIS FOR?
The Nowaday Marketing Club is for you if:
You’re a small business owner or solo entrepreneur who’s tired of second-guessing your marketing every step of the way.
You’ve tried to piece together your marketing strategy from Google searches and Instagram posts, but you’re still not seeing the results you want.
You want practical, real-world marketing advice — not just theory — from someone who’s been in your shoes.
You want to build your confidence as your own marketer, so you can show up consistently and actually enjoy promoting your business.
THIS IS NOT FOR:
Big corporations with giant teams
(This is designed for businesses like yours — small, scrappy, and personal)
Anyone looking for a one-size-fits-all marketing formula
(We focus on tailoring strategies to your unique business and audience)
People who want a “set it and forget it” approach
(Effective marketing takes intention — but we’ll show you how to make it manageable and doable)
The biggest question of all:Why join me?
Because marketing isn’t optional —
but it doesn’t have to feel like a full-time job either.
With the right tools, strategies, and mindset, you can confidently market your business without burning out.