Over a 12 month period, we worked with the team at Pho Hoang to give their Instagram and TikTok accounts a much needed refresh.

With monthly shoots and almost-daily posting we saw a huge jump in growth and UGC, as many of Pho Hoang’s loyal audience were excited to get on board with their renewed and active account.

We used a strategy of building on nostalgia (Pho Hoang has many locations and has been around Winnipeg for many years) and jumping on fun, easy-going trends to capitalize on their delicious menu and give their audience a laugh whenever they scrolled through Pho Hoang’s content.

We also integrated their newly redesigned brand guidelines into engaging graphics and carousel posts and IG Stories.

The results:

• multiple high-reach, viral Reels (like this one)

• growing the Pho Hoang TikTok account from the ground up (and getting people engaged in the process with videos like this)

• educational content that invited people in and encouraged walk in traffic (with posts like this)