Why we use the one-concept-method to design your brand
In the very beginning of our journey creating brand identities, we used to follow a pretty basic process:
We’d meet with you and ask you to share some inspo that you liked.
We’d put together a shared Pinterest board with imagery, logos, brand identities and other things to spark ideas.
We’d research your industry, your audience, and talk through your business goals.
We’d design 3-4 logo options.
We’d present them to you (while secretly having an option that we KNEW was the best, most strategic visual direction.)
Cue an unclear process of often being asked to cobble together 2 different logo ideas/concepts or having NONE of the options hit the mark.
After 2 years of designing brands this way, we knew it was time to switch things up.
We wanted to provide you with a much more concise, seamless, and clear trajectory to developing a strategic visual brand.
So we introduced the ONE CONCEPT METHOD to our branding process.
With this method, we present the strongest, most thought-out concept designed for your brand.
After much exploration and evaluation, we determined the visual direction that best captures the meaning behind what you do in a way that your audience will connect with.
Here’s why we love this process, and why you will, too.
CLARITY AND FOCUS
By presenting only one concept, we make sure that your attention is not divided among multiple options, potentially weaker ideas. This allows you to focus on the essence of the proposed design, and reduces decision fatigue and a lack of clarity.
EFFICIENCY
The One-Concept Method streamlines the decision-making process, saving time for us AND you. It promotes a more efficient workflow, allowing for quicker iterations and revisions.
STRONGER COMMUNICATION
Having a single concept allows us to delve into a deeper and more meaningful discussion of the direction and goals of your new brand identity. It encourages a thorough exploration of the chosen direction, leading to better communication and understanding of your brand's identity.
DISTINCTIVE BRANDING
A singular, well-developed concept tends to be more memorable and distinctive. It will allow your brand to establish a unique identity in the market, avoiding confusion that might arise from presenting multiple, potentially conflicting ideas.
CONFIDENCE IN DECISION MAKING
As soon as we introduced this process, we noticed that our clients found it MUCH easier to make decisions and give feedback when presented with a single, thoughtfully crafted concept. This leads to increased confidence in the chosen design, as you’re not overwhelmed by choices and can more clearly evaluate the proposed solution.
CONSISTENCY ACROSS BRAND TOUCHPOINTS
Focusing on a single concept enhances the likelihood of maintaining consistency across various brand touchpoints, such as logos, marketing materials, and digital assets. Consistency is SO IMPORTANT for building a strong and recognizable brand identity.
REDUCED REVISIONS
You’re involved in the development of a single concept from the beginning – this is a very collaborative process. With the One-Concept Method there is a higher chance of aligning expectations early on. This can lead to fewer revisions and a more efficient design process.
COST EFFECTIVE
The One-Concept Method can be a lot more cost-effective, as it minimizes the time spent exploring and presenting multiple design directions. This efficiency means less time going back and forth and more time focusing on the best possible visual solution for your business.
Want to get clear on your own business branding?
We’d love to work with you.
